The Odds are Stacked Against Small BusinessPosted: March 6, 2014
As a small business owner, you’re always on the go. Every day, you’re faced with a hundred things to do. Fortunately, you are a dynamo, and with the energy of a superhero, you blast through every project and the myriad of details surrounding them. More often than not you’re hearing about problems than solutions, but that’s what you signed up for. You are a problem-facing, solution oriented machine. You work in your business and pick up the slack where you find it. From a technical standpoint, you are the best and everybody knows it. The only problem is, that while you are working “in” your business, you are very likely failing to work “on” it. You probably haven’t yet learned that while the technical things that comprise your business need to attended to, as a business owner who is interested in maintaining and growing business, your focus needs to be on marketing and business development. Nintey-five percent of businesses that don’t learn that in the first year are likely to fail. Of the five percent remaining, only five percent of them are still around five years later. One in 100 are not good odds, so if you don’t intend to take your marketing and business development seriously, you’re probably better off taking your money to the casino and gambling it away.